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BE THE LEGEND CAMPAIGN

In the dynamic realm of social media, where attention spans are fleeting, motion graphics and animated art emerge as powerful tools. Motion graphics serve as catalysts, transforming ordinary posts into vibrant, shareable moments that not only captivate audiences but also communicate information swiftly and effectively.

LANDING
PAGE

Weekend festivities, photo galleries, direction to VIP ticket purchases, and links to our popup website, the Octoberfest landing page was the go-to hub for everything Octoberfest 2021.

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VIP INVITATION

Hand Illustrated in Procreate, these invitations were sent to VIP press memebers. 

SOCIAL
CONTENT

Whether it be a teaser, save the date  announcements, or directing our followers to purchase VIP tickets, I owned all things Octoberfest 2021 including all social media assets. 

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OCTOBERFEST
SWAG

Want a Lederhosen T shirt? How about a Koozie to match your shirt? Maybe a ceramic mug is more your style. 

LIMITED EDITION MENUS

Beer, Bratwurst, and Brewery Exclusives.

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MEDIA MAILER

Sent to influencers and press connections, the Be The Legend media mailer is a great way to get our campaign in the eyes and articles of big names like GearMoose, VinePair, UpRoxx, and Men's Journal. 

See how my designs came to life at the 2021 Jack's Abby Octoberfest!
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