FRAMINGHAMMER REBRAND
Jack's Abby Barrel-Aged Framinghammer's are the brands high-end bottle conditioned series.
I was posed with the opportunity to highlight the quality and care it takes to brew these Baltic Porters through a new set of labels more in line with the value of the product.
THE ORIGINAL DESIGNS
Confronted with a branding challenge, the original labels of the beer series failed to convey the luxurious and high-quality essence of the brews. The initial designs lacked the finesse needed to reflect the premium nature of the product, leaving an untapped potential for visual storytelling. Recognizing the disconnect between the exceptional beer within and its lackluster presentation, the decision to embark on a redesign journey was imperative. The goal was to capture the essence of opulence, transforming the labels into a visual symphony that not only mirrored the superior quality of the beer but also enticed consumers with a heightened sense of sophistication and flavor anticipation.
REBRAND
Elevating from its former presentation, the new labels exude a luxurious aura, reflecting the refined quality of the brew within. Embracing a sleek black canvas adorned with intricate line work reminiscent of wood grain, each label is a testament to sophistication and craftsmanship. Vibrant hues burst forth, offering a tantalizing glimpse into the rich flavors awaiting within each bottle.
