SR. DESIGNER - DROPLETTE
Founded by 2 MIT scientists, Droplette is a handheld micro-infuser designed to get clinical grade skincare ingredients 20x deeper into the skin through groundbreaking fluid physics.
KEY RESPONSIBILITIES
-
Spearheaded company rebrand
-
Designed all email marketing and analyzed metrics used to aid future design
-
Ideated and executed paid social assets, collaborating with and supporting the Senior Growth Marketing Manager
-
Created and ran sole operations of all social media channels
logo
rebrand
THE PROBLEM
While the original logo was clean and playful, it held low visual impact, and there was no connection to the brands more frequently used icon- the "D". I wanted to find a way to bridge the gap between the two icons to strengthen brand connection among all marketing collateral.
THE SOLUTION
While keeping font similar to the previous logo, the new logo is able to maintain brand recognition while having more emphasis with the thicker typeface. This new logo incorporates the "D" icon used on all capsules, and ties the consumer facing icon to the brand logo.
Packaging
rebrand
To more effectively highlight the brands value, Droplette packaging was rebranded to be 2 tone, and used typography and negative space to create a cleaner, more premium feel . More education was also added to aid customers in proper usage - an issue we found was prevalent amongst a majority of users.
PAID ADS
Run through channels like Instagram, Facebook, Tik Tok, and Youtube, I worked with the Growth Marketing team to generate assets and analyze their performance metrics. Each promotion or campaign push was AB tested to determine user behavior, providing valuable insights which were then implimented in future ads.
Email
Marketing
Navigating the delicate balance between creativity and functionality, email campaigns must not only looked stunning but also drive results. Through meticulous attention to detail, strategic placement of calls-to-action, and a user-centric approach, I elevate email marketing beyond a mere tool to become an art form that resonates with your audience.
social
media
In addition to creating all organic social content, I also ran all channels including Instagram, Facebook, Tik Tok, and Youtube. This included content creation, scheduling, and interacting with users.
