Raw Silk is an innovative raw bar experience focused on elevating the traditional raw bar into an “intimate moment of luxury”. As the creative mind behind the brand creation, I've crafted a branded realm that epitomizes elegance and sophistication, mirroring the unparalleled luxury offered by Raw Silk's bespoke culinary experiences.
The Ask
When the owner of Raw Silk envisioned their raw bar catering company, they sought not just a logo, but a symbol of opulence and exclusivity. Understanding the essence of their brand, I embarked on a creative journey to craft a logo that would embody the epitome of luxury.
The Logo
Understanding the client's vision for an emblem that exuded elegance, I delved into the world of typographic fluidity, aiming to create an intertwining effect that would captivate the viewer. The wave rolling off of the R and seamlessly blending the two words together not only introduced a sense of dynamism but also mirrored the intricate dynamics of ocean swells. Through a series of sketches and iterations, I explored various typographic arrangements, meticulously refining each curve and line to achieve the perfect balance of opulence and simplicity. The result was a captivating logo that not only showcased the brand's name but also encapsulated its essence, inviting high-end clientele into a realm of refined taste and culinary excellence.
Brand Identity
Run through channels like Instagram, Facebook, Tik Tok, and Youtube, I worked with the Growth Marketing team to generate assets and analyze their performance metrics. Each promotion or campaign push was AB tested to determine user behavior, providing valuable insights which were then implimented in future ads.
